It was a challenging project. I had to put some irony and cleverness in making attractive a company whose core business is trading pharmaceutical products.
Obviously this couldn't discard the serious and reliable appeal of the brand name. So I planned to work in two different layers: I wanted the visual image to be clean, nearly aseptic to prepare the visitor attitude into a professional and medical environment, possibly boring and tedious; and then, as the visitor reads the texts and gets further information about the brand, were hit by the irony and friendliness of the copywriting and of the overall content.
Computer graphics 3D modeling and rendering; Flash interface.
Link to website: http://www.micronsrl.it