Your workflow has outgrown spreadsheets
Critical operations depend on Excel files, emails and information scattered across different tools.
Senior Product Engineer · Operational Software
I turn complex business workflows into software people can actually use.
When spreadsheets, emails, legacy tools and manual procedures can no longer support the way your team works, I help turn those workflows into clear, reliable operational software.
Product definition
UX / UI design
Software development
AI integration
Does this sound familiar?
I work with organisations when operations become too complex for the tools they’re using.
Your software no longer fits the way you work
The business has evolved, but the internal tools haven’t kept up.
People spend time working around the system
Duplicate entry, manual checks and unofficial procedures have become part of everyday work.
You know you need new software — but not exactly what
You need someone who can understand the workflow before deciding what should be built.
That’s where I come in.
How I help
From operational problem to working software.
I bridge the gap between how work really happens and the software that makes it better.
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01
Understand
I map how the work actually happens: people, information, exceptions, bottlenecks and business rules.
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02
Define
I turn that complexity into product requirements, workflows and interface models.
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03
Build
I design and develop the operational software around those workflows and rules.
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04
Improve
I integrate existing systems, automate repetitive work and introduce AI where it creates measurable value.
Real-world results
What this looks like in the real world.
Case 01
Internal platform
Planning 20 people across departments
Problem
Resources, appointments and activities had to be coordinated across different operational teams.
Solution
A custom internal planning platform bringing people, resources and operational data into one workflow.
Case 02
Order entry
B2B order entry for a nationwide sales network
Problem
A complex ordering process involved product rules, pricing, discounts and sales agents working across Italy.
Solution
An operational order-entry platform designed around the actual sales workflow.
Case 03
Modernisation
Improving mature software without disrupting daily work
Problem
Internal tools had accumulated workflow debt, dense interactions and business logic teams still depended on.
Solution
A progressive modernisation approach that clarified high-frequency work while preserving operational continuity.
My approach
I’m at my best when a product has to become clearer without becoming simpler than reality.
Complex organisations need systems that reflect how work is actually done — not simplified versions of it.
I design around workflows, not just screens.
I reduce interface complexity without hiding the information teams need.
I work across product, UX, code, and delivery instead of treating them as separate worlds.
Let’s talk
Have an operational process that needs better software?
Tell me how your team works today, what’s getting in the way, and what you’re trying to improve. We can start from there — even if you don’t yet know what the solution should look like.